We collect only the e-mail addresses of those who communicate with us via e-mail or give us
approval to do so. We also track information on what pages consumers access or visit.
The information we collect is used to improve the content of our Web page, used by us to
contact consumers for marketing purposes and not shared with other organizations for
If you do not want to receive e-mail from us in the future, please let us know by sending an e-
If you supply us with your mailing address online, you can receive periodic mailings from us with
information on new products and services or upcoming events. If you do not wish to receive
such mailings, please let us know by sending an e-mail.
Persons who supply us with their telephone numbers on-line may receive telephone contact
from us with information regarding orders they have placed on-line. If you do not wish to receive
such telephone calls, please let us know by sending an e-mail.
What we collect
We may collect the following information:
- contact information including email address
- demographic information such as postcode, preferences, and interests
- other information relevant to customer surveys and/or offers
What we do with the information we gather?
We require this information to understand your needs and provide you with a better service, and
in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other
information which we think you may find interesting using the email address which you have
- From time to time, we may also use your information to contact you for market research
purposes. We may contact you by email, phone, or mail. We may use the information to
customize the website according to your interests.
A cookie is a small file, which asks permission to be placed on your computer's hard drive. Once
you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you
visit a particular site. Cookies allow web applications to respond to you as an individual. The
web application can tailor its operations to your needs, likes and dislikes by gathering and
remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyze data
about web page traffic and improve our website in order to tailor it to customer needs. We only
use this information for statistical analysis purposes and then the data is removed from the
Overall, cookies help us provide you with a better website, by enabling us to monitor which
pages you find useful and which you do not. A cookie in no way gives us access to your
computer or any information about you, other than the data you choose to share with us. You
can choose to accept or decline cookies. Most web browsers automatically accept cookies, but
you can usually modify your browser setting to decline cookies if you prefer. This may prevent
you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these
links to leave our site, you should note that we do not have any control over that other website.
Therefore, we cannot be responsible for the protection and privacy of any information, which
you provide whilst visiting such sites and such sites are not governed by this privacy statement.
You should exercise caution and look at the privacy statement applicable to the website in
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following
- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing
- if you have previously agreed to us using your personal information for direct marketing
purposes, you may change your mind at any time by writing to or emailing us
We will not sell, distribute, or lease your personal information to third parties unless we have
your permission or are required by law to do so. We may use your personal information to send
you promotional information about third parties, which we think you may find interesting if you
tell us that you wish this to happen.
BENTLEY’S FINE JEWELERS SECURITY POLICY
Bentley’s Fine Jewelers understands your concerns regarding Internet security. The Bentley’s
Fine Jewelers secure software encrypts all of your personal information including credit card
number, name, and address, so that it cannot be read as the information travels over the
The Internet is as secure as using your credit card in a store or over the phone. However, in the
event of any unauthorized use of your credit card, most banks either cover all charges that
result from the unauthorized use or may limit your liability to just $50.00.
How the secure server works
STARTING YOUR ORDER
Every order at bentleysfinejewelers.com is secure. All data submitted via the checkout form is
encrypted using SSL (Secure Sockets Layer) encryption.
MAKING A POSITIVE ID
After you've selected items to purchase, you'll be prompted to continue your order by clicking on
"Place Your Order" or "Place Order." At this point, your browser looks for a "site certificate" to
confirm that it is communicating with bentleysfinejewelers.com. Once a positive ID is made, your
ENTERING "SECURE MODE"
At this point, your computer and our server begin communicating in secure mode, sending data
back and forth in an encrypted format. We are ready to ask you for your credit card information.
The encryption features of browser software are exceptionally powerful and ensure the security
of this data as it is transmitted to our server. (most web browsers display a padlock icon to
indicate the connection is secure)
YOUR ORDER IS COMPLETE
What Happens Next? The credit card numbers are placed in the SQL database on Bentley’s
Fine Jewelers web server. A user must have login privileges on the web server (requiring a
password) to be able to access the database, which also requires a password.
Order information, including the credit card numbers, is retrieved by the Bentley’s Fine
Jewelers staff through a web interface. This interface challenges the user for a password, and
then "expires" the session after ten minutes, requiring the user to login again. All
communications during these sessions are encrypted again using SSL. No credit card numbers
are ever sent via e-mail, due to the fact that e-mail is not secure.
We may work with a data provider to target advertising to you personally, through online and
offline methods including email, display media, video media and direct mail. These providers
may use personal information that we have collected or that you have provided to locate you
online, such as when you visit or log in to websites or mobile applications. When you log in to or
visit our website, your IP address may be combined with other de-identified data (such as a
hashed, non-readable email or postal address) in order to send ads and materials to you based
on your preferences, interests and attributes. To opt out of this and other interest-based
advertising, please visit the industry opt-out pages operated by the DAA,
at http://www.aboutads.info and by the NAI at http://networkadvertising.org.